Author: JEUDI ÉCHOS

Protected: EDITORIAL

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THE COPYCAT SECRET SOCIETY

BY CHRISTINE AMEFIAM Conform or Be Condemned: The High Cost of Standing Out Cringe, that’s the word they use when you stand out too much. Weird, that’s the adjective they add to unique personalities. Iconic, that’s the word they employ when they wear your identity like a trend! In a World of Clones, Being Different…
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AMERICA’S NEXT TOP SCANDAL

BY CHRISTINE AMEFIAM What once seemed like a bold inspiration, introducing new types of models during the era of “heroin chic”, has now spiralled into a deeply scandalous reality. Last week, Netflix released a long-awaited documentary revisiting the early 2000s TV phenomenon America’s Next Top Model. The series explores the origins of the show and uncovers the hidden…
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Protected: THE JOŌ

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THE DEATH OF ETIQUETTE

BY CHRISTINE AMEFIAM In a modern society in which old values are disappearing, one of the most poignant losses is the death of etiquette. People see a celebrity who does not act within the norm as iconic or cool. This is widespread among Gen Zers, but it’s actually a huge disrespect to the people who…
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NANA BENZ

BY CHRISTINE AMEFIAM A story about women who dominated the sectors of Fashion, business and the sphere of influence. The Nana Benz are businesswomen, originally from Togo, active in the 1960s to 1980s in the lucrative trade of loincloths in Dutch Wax. Nana Benz is the name given to influential and successful textile traders. Nana,…
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INTERIOR DESIGN’S CATWALK

BY CHRISTINE AMEFIAM From Milan, Design Week One show ends, another begins. A captivating entrance for this 2025 design week Interior design and fashion design are interconnected; while one showcases its beauty with the prints, shapes, and colours in secrecy, the other moves gracefully around the city, sharing its ideas with the citizens. This season…
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PRINTS OBSESSION

BY CHRISTINE AMEFIAM We are finally at the end of the year 2024, the last month of the year. Let’s fashionably end this season. let’s focus now on ways of styling your outfits for the rest of the year. We started this period with the Leopard print being in vogue, with shoes, bags, coats etc…But…
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FUR, LEATHER AND STUDS

BY CHRISTINE AMEFIAM We are almost at the end of autumn; the weather is getting cooler, clothes are more layered and the outfits are getting to their finest stage.Dear readers, I don’t know about you but in my opinion, winter is the best season for fashionista-minded people. Why is that? Coats are the central theme.…
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BROWN AU POUVOIR

BY CHRISTINE AMEFIAM We are officially in autumn, the best season we could ask for. Why is that? Perhaps because of the weather. It’s neither cold nor hot, it has the perfect temperature, the leaves changing their colours from green to vibrant reds, oranges, yellows and purples creating this comfortable orange-brownish atmosphere around us. Unlike…
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